From Performance Review to New Product Launch, Coupang's Visit Kicks Off a New Cooperation Cycle
Release time:
2025/10/29
On October 28, 2025, a client delegation from Coupang, a leading e-commerce platform in South Korea, visited our company and held a full-day business meeting. The meeting successfully covered three key agendas: the 2025 sales review, the interpretation of new product launches, and the summary of cooperation planning. In the sales review session, the growth achievements of core product categories in South Korea and potential market opportunities were clearly identified. The new product promotion focused on popular segments such as smart home products, which are highly aligned with the demand trends of the South Korean market. During the summary session, both parties reached a consensus: they will deepen cooperation in areas including traffic support and supply chain collaboration, injecting new impetus into the overseas expansion of Intelligent Chinese Manufacturing products in South Korea.
On October 28, 2025, a client delegation from Coupang, a leading e-commerce platform in South Korea, visited our company for a business trip. Both parties held a full-day special meeting focusing on the annual business progress and future cooperation layout, reaching a consensus to deepen the collaborative development of cross-border e-commerce.
At the beginning of the meeting, the person in charge of our business comprehensively reviewed the 2025 cooperative sales achievements. Data shows that relying on Coupang's market advantages of "high cost-effectiveness + fast delivery", the sales volume of our core product categories in South Korea has achieved steady growth, with outstanding performance especially in popular segments such as smart home appliances. The customer coverage and repurchase rate have significantly increased compared with last year. Both parties conducted in-depth discussions on the changes in market demand behind the sales data. Combined with the platform's consumption trends, Coupang representatives pointed out that the acceptance of products made in China (with intelligent manufacturing) in the South Korean market has been continuously rising, laying a foundation for the expansion of future cooperation.
The new product launch session became the focus of the meeting. Targeting the demand characteristics of the South Korean market, our product team focused on promoting a variety of innovative products including humidifiers, dehumidifiers, small fans, desk lamps, and mosquito killers. They also gave a detailed explanation of the product design concepts, core functions, and compliance certification status. These new products accurately align with the "intelligence, health, and convenience" buzzwords for best-selling products previously disclosed by Coupang, triggering enthusiastic discussions on site. Coupang clients put forward professional suggestions on details such as product pricing and supply chain adaptation, providing practical guidance for the new products to quickly enter the South Korean market.
During the meeting summary stage, both parties agreed that this communication had achieved a closed-loop dialogue covering "performance review - demand alignment - implementation planning". Coupang representatives affirmed the annual cooperation results, especially recognizing our investment in product iteration and quality control. They stated that they would provide platform traffic support and preferential promotion resources for the subsequent launch of new products. In response, the person in charge of our company emphasized that we would take this meeting as an opportunity to optimize the response speed of the supply chain, deepen collaboration with Coupang in areas such as best-selling product development and marketing promotion, and jointly tap the potential of the South Korean cross-border e-commerce market.
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